Bain Squared
    Abstract data visualisation representing intangible asset value.

    Intangible asset valuations you can explain and defend.

    Understand the value of software, intellectual property, data and customer relationships for the decision you need to make.

    An intangible asset valuation starts with a purpose. The question may concern a transaction, financial reporting or a business decision, and that purpose determines the scope and approach.

    We assess the asset, its commercial use and the evidence available. The report explains the method and assumptions so your finance team, board and advisers can examine the conclusion.

    100%
    of ESOP reports we issue ship with the audit working papers attached, ready for the first auditor request.
    45%
    average uplift in defensible enterprise value once intangibles are correctly recognised and supported.
    12d
    median turnaround from kickoff to defensible draft on a standard intangibles package.

    Explain the value of your intangible assets.

    Understand the contribution of software, data, intellectual property and customer relationships to your business. We document the valuation approach, assumptions and supporting evidence for the decision at hand.

    BrandIPDataPatentsTrademarksCustomer relationships

    Prepare an ESOP valuation for review.

    We value employee share options for the agreed reporting or equity-planning purpose. The analysis documents the grant terms, valuation inputs and supporting evidence for review.

    Grant termsValuation assumptionsFinancial reportingAudit supportEquity planning
    A quiet modern office interior.

    The Squared Method.The operator's playbook fordefensible intangibles.

    Confirm the valuation purpose and asset scope. Select the approach, document the assumptions and prepare the report and working papers for review.

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    The work behind
    the outcome.

    The Squared Method.
    Four connected stages, shaped around the decision your business needs to make.

    Diagnose

    Agree what needs to change. Map the workflow, identify the constraint and establish who owns the result.

    A defined problem, a baseline and an agreed scope.

    Design

    Work through the decisions, exceptions and responsibilities before implementation begins.

    A proposed workflow or model, with assumptions and checks documented.

    Deploy

    Put the work into use alongside your team. Test the handoffs and prepare the people who will run it.

    A working implementation, operating guidance and a named owner.

    Defend

    Review the result against the original question. Keep the evidence clear enough for the next review or handover.

    A review record, supporting evidence and a plan for ongoing ownership.

    Talk to our valuation team.

    Tell us what needs to be valued, why the valuation is needed and who will review it. We will discuss the scope, information requirements and timing.

    Talk to our valuation team