Bain Squared

    PerspectivesA point of view on the decisions ahead.

    Essays on technology, finance and enterprise value, with a clear argument and evidence you can examine.

    Perspectives examines a business question and takes a position on it. Each essay connects the evidence to a decision, explains the tradeoffs and sets out where the argument applies.

    A clearer view of the decision.

    AI workflow ownership after launch is a business role

    26 September 2026 — When a workflow changes a customer record, accountability cannot end with the deployment team. Put the business decision, technical operation and review in named hands.

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    Cash conversion in growing businesses needs a review

    26 September 2026 — Higher revenue can require more cash before it produces more cash. Separate the cost of growth from slow collection and an underlying margin problem.

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    Startup Exits in Southeast Asia Aren’t Really Exits

    10 June 2025 — Most startup exits in Southeast Asia aren’t real. Here's why private share swaps, inflated earn-outs, and non-cash deals distort the truth.

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    Investor Reporting Metrics That Actually Drive Decisions

    29 May 2025 — Investor reporting metrics only matter if they influence capital decisions. Learn which metrics signal maturity—and which dilute investor trust.

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    ESOP Valuation in SEA: What Auditors Look For

    12 May 2025 — Explore how ESOP valuation in SEA is scrutinized by auditors—what drives defensibility, where startups fall short, and how to prepare for valuation review.

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    How Option Pool Affect Valuation in Startup Fundraising

    2 April 2025 — Discover how option pool affect valuation in startup fundraising, and why CFO-level equity discipline is critical to preserving ownership and investor trust.

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    How Companies Inflate Profits Before IPO to Attract Investors

    1 April 2025 — Explore how companies inflate profits before IPO using legal tactics, why it matters for CFOs, and how to detect real capital signals.

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    Strategic Finance Narrative: Accounting Closes and Capital Moves

    30 March 2025 — Explore how strategic finance narrative transforms accounting closes into capital-driven decisions, enhancing execution, modeling, and board-level clarity.

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    Pricing a Company Before It’s Mature in Southeast Asia

    1 March 2025 — Many investors in SEA misprice risk by pricing a company before it’s mature. Here’s how misaligned capital cycles quietly destroy long-term enterprise value.

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    Finance Manager vs CFO: Why the Difference Matters

    23 February 2025 — Finance manager vs CFO: Learn why these roles are not interchangeable, and how mistaking them can cripple financial strategy, capital access, and business execution.

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    How to Tell the Story Behind Your Startup Valuation

    15 July 2024 — Master how to tell the story behind your startup valuation to build investor trust, justify multiples, and align capital expectations with business reality.

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    Employee Stock Option Impact on Enterprise Value

    30 May 2024 — Explore how the employee stock option impact on enterprise value can distort or drive long-term returns depending on structure, dilution, and capital logic.

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    How to Build a Scalable Finance Function for High-Growth Startups

    25 March 2024 — Learn how to build a scalable finance function for high growth startups that can support rapid scale, capital allocation, and strategic decision-making under pressure.

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    The New Balance Sheet: Accounting for Intangibles in Modern Business

    26 January 2024 — Accounting for intangibles is reshaping modern balance sheets. Learn how CFOs and investors are rethinking value creation in IP, data, and brand equity.

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    How to Value Your Brand in a Tech-Driven Economy

    3 December 2023 — Learn how to value your brand in a tech-driven economy using credible, auditable methods that translate brand equity into defensible enterprise value.

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    Runway Is Not a Strategy: Finance Transformation Post-Series B

    14 November 2023 — Why most startups hit a wall after Series B. This sharp POV from a CFO-operator unpacks what real finance transformation post-Series B should look like.

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    Why Your CFO Needs to Think Like a Product Manager

    28 October 2023 — Learn why your CFO needs to think like a product manager to align capital with product velocity, reduce waste, and drive execution clarity at scale.

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